From a TV Show to Sales: Spotlight on Bobby Classon

Sherriff-Goslin’s Bobby Classon is as humble as they come. He strives to be the very best at whatever he does, whether as a roofer when he started with Sherriff-Goslin fresh out of high school 17 years ago, as a break-dancer on the television show “So You Think You Can Dance,” or today, as a dynamite salesman.

“I guess I’m living proof that anyone can be successful here if they work at it,” Classon said. Aside from his stellar work ethic, he credits a large amount of his success to the team of people he works with because they have always believed in him.

Classon grew up in Niles, MI, the oldest of three children. A top student, especially in math and art, he knew that after graduation he needed to find work that not only paid the bills but also challenged him on a regular basis.

A good friend told Classon that Sherriff-Goslin Company was a great place to work, so after turning 18, he picked up the tools of the roofing trade. He loved working outdoors, especially while under the tutelage of Greg Doyle, a veteran Sherriff-Goslin manager from South Bend, Indiana.

Later, Doyle encouraged Classon to venture into the challenging world of sales. So in May 2006, he got his feet wet working with Sherriff-Goslin salesman David Lillich. After a year, his finances were still shaky, and he questioned whether he was truly ready to be a salesman.

Suddenly, in January 2007, a new opportunity presented itself. Many roofers found themselves unable to work due to Social Security Card issues, so Doyle asked Classon if he would come back to roofing to train some new guys. Classon fell right back into the groove and would go on to be named a Top 10 roofer in the company for five consecutive years.

Having accomplished many personal goals, Classon decided to give sales another crack in 2015. This time around, he found his niche. With constant encouragement from his fiancée Jeni, whom he wed last November, he implemented a new marketing plan that included heavy canvassing in neighborhoods surrounding his South Bend home, as well as sending out 500 to 1,000 direct mail pieces per week.

But all work and no fun make Classon a dull boy. So in his downtime, the 35-year-old can be found working on his 1962 Chevy Impala – including all of the custom interior sewing – as well as performing with a group of break-dancers that were once featured on the Fox TV show “So You Think You Can Dance.”

In the new year, Classon expects to continue to climb the ladder of success, setting a personal goal of becoming a top five salesman in the company, one who is able to sell more than $600,000 worth of product per year. He’ll do so by keeping his favorite quote in mind: “When you want to succeed as bad as you want to breathe, then you will be successful.”